A HISTORY OF INNOVATION AND MILESTONES
1985-1990 | THE BEGGINING OF A DREAM
Jurlique was born in 1985 when Dr Jurgen and Ulrike Klein set out to create pure, natural skincare inspired by the healing power of nature. They found the perfect home for their vision in the unspoiled Adelaide Hills, where they established their first biodynamic* herb farm. Their philosophy, built on three core principles—purity, integrity, and care—has shaped the brand we know today.
By 1987, Jurlique’s dedication to farm-grown botanicals led to the opening of a purpose-built facility in Mount Barker, producing herbal skincare and therapeutic oils. It was the beginning of a skincare revolution powered by nature.
1991-2000 | ICONIC PRODUCTS, GLOBAL GROWTH & OLYMPIC PARTNERSHIPS
The 1990s saw Jurlique take bold steps forward. We opened our first concept stores in Adelaide and Melbourne in 1991. And just two years later, we launched our now iconic Rosewater Balancing Mist and Herbal Recovery Serum, loved by skincare enthusiasts around the world.
Our global reach expanded with flagship stores in Singapore and Japan, while wellness spas and treatments became central to our identity. In 1995, Jurlique was commissioned to create the Blue Cypress Oil for the Olympics. We were also named the official wellness partner for the Atlanta Olympics in 1996 and the Sydney Olympics in 2000, providing over 2,500 rejuvenating treatments to over 10000 athletes from 199 nations—a milestone that solidified our international presence.
2001-2010 | SUSTAINABILITY & PRODUCT INNOVATION
To support growing global demand, in 2005, we relocated to a 105-acre farm in Mylor, reaffirming our commitment to biodynamic* farming.
Our efforts earned NASAA organic certification in 2006, highlighting our dedication to sustainable and chemical-free farming practices. By 2010, we celebrated our 25th anniversary with limited-edition rose products, paying homage to the botanical heritage that shaped our brand.
2011-2020 | GIVING BACK TO THE LAND & COMMUNITY
In 2012, we launched our Tree Planting Day, planting over 15,000 native trees to improve local ecosystems and provide natural protection for our farm. This initiative reinforced our mission to give back to the land more than we take from it.
In 2015, we released the Precious Rose Hand Cream, featuring Rosa gallica extract, to celebrate our 30th anniversary. Innovation continued with the launch of Activating Water Essence+ and Rare Rose Face Oil, expanding our portfolio of botanical-rich hydration products.
In 2020, we contributed to South Australia’s bushfire recovery, donating 3,000 tree seedlings to restore affected areas. And, during the COVID-19 pandemic, Jurlique supported frontline workers by donating over 43,000 products worldwide—an expression of our care and gratitude.
2021-PRESENT | MILESTONES & CELEBRATIONS
In 2023, we relaunched our Aromatherapy range, pairing sustainable packaging with botanical-rich formulations. A year later, we revitalised the Herbal Recovery range and introduced Calendula Face Oil, continuing our journey of innovation in natural-based skincare.
In 2024, we reached one of our proudest milestones by becoming B Corp certified, meeting the highest standards of social and environmental performance, transparency and accountability.
This year, we marked our anniversary with the introduction of the Intense Rose—a stunning new bloom cultivated on our biodynamic farm*. Featured in our limited edition Intense Rose Hand Cream and Mist, it symbolises our evolution and commitment to crafting skincare that nurtures both the skin and soul.
LOOKING TO THE FUTURE
As we move forward, Jurlique is dedicated to advancing sustainability and innovation through our four core pillars: Planet, Partner, People, and Product. Our B Corp certification reinforces these commitments as we continue to drive positive change within the beauty industry and beyond.
Our vision for the future includes expanding our farm-grown actives, advancing natural skin science, and enhancing our impact on both the planet and our communities. With every new product, we honour our heritage while pushing the boundaries of conscious beauty—rooted in tradition yet blooming with endless possibilities.
