WHAT CLEAN BEAUTY MEANS TO US
At Jurlique, we believe the land is infinitely more powerful than the lab. Nature has guided us for over 40 years.
For us, “clean” means:
🌱 Natural Origin Ingredients — carefully chosen for their purity and performance. Biodynamic Farm* grown actives and nature-driven ingredients.
🔬 Science-Backed Formulations — delivering visible results, without compromise.
🌏 Conscious Choices — prioritising the planet as much as your skin.
💛 Sensory Rituals — skincare that nurtures your skin and evokes the senses, providing a holistic approach to overall wellbeing.
Our definition goes beyond what’s left out, focusing instead on what we put in: high-performing botanicals, responsibly sourced, and thoughtfully formulated.
*Certified biodynamic by the ACO Certification Ltd, Australia. Jurlique’s products and farm are not certified of affiliated with Demeter® USA or Demeter International.
JURLIQUE'S CONSCIOUS CODE: WHAT WE STAND FOR
We’ve set a new benchmark in clean skincare with our Conscious Code, a commitment to exceed global standards and evolve with the latest science. Green and clean beauty innovation, to deliver products that are effective on your skin, and gentle on the planet.
Our charter is built on three uncompromising pillars:
NATURALLY-EFFECTIVE
We embrace the Life Force of Nature with between 98% to 100% natural-origin* ingredients, Natural-origin preservative system and no synthetic ingredients where possible.
* Based on ISO16128 standards
ULTRA-CLEAN
We go a step beyond clean, with over 1,500+ blacklisted ingredients, whilst also considering our conscious and ethical footprint.
SENSORIAL
A premium product experience, with 100% natural origin fragrance and delightful textures that nourish your skin and your senses.
UNLOCK THE TRUTH ABOUT CLEAN BEAUTY
Clean beauty can feel confusing—what does it really mean, how do you read a label, and which standards matter most? Our exclusive Clean Beauty & Formulation Guide breaks it all down.
- What “clean beauty” really means (beyond the buzzwords)
- How to decode ingredient labels with confidence
- The science behind natural, effective formulations
- Jurlique’s Future Clean Charter and our path forward
WHERE WE'RE GOING
Clean beauty is evolving and so are we. As ingredient transparency, science, and sustainability demands increase. We’re creating 98%-100% natural-origin* , highly effective skincare, reformulated to our Conscious Code, sustainably packaged, and powered by botanicals grown on our biodynamic farm** in South Australia.
*Based on ISO16128 standards
**Certified biodynamic by the ACO Certification Ltd, Australia. Jurlique’s products and farm are not certified of affiliated with Demeter® USA or Demeter International.
FROM SEED TO SKIN
