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If you’re a fan of skin care, chances are you’ve heard of retinol, ceramides and all kinds of acids…but knowing what they are, what they do and why you need them (beyond them sounding like something you’d hear in a chemistry lesson) is another thing entirely. These are the ‘actives’ that you’ll find in skin care products: the ingredient that has been scientifically proven to address the skin concern it’s meant to target. Inactive ingredients are important too, as they tend to be the ingredients that help deliver the active to your skin, such as water, or have cleansing or moisturising properties.

At Jurlique, our products are natural based, which means our actives are too. Here are five natural actives you should look for.

Rock Samphire Extract

Also known as Sea Fennel or Crithmum maritimum extract, this natural marine extract has been nicknamed the ‘Retinol of the Sea’ for its ability to help firm the skin and reduce the appearance of lines and wrinkles. Skin care experts recommend retinol for skin thanks to its ability to aid skin cell turnover and boost collagen production. Rock Samphire extract can be found in Purely Age-Defying Firming Face Oil and Calendula Redness Rescue Mist.

Willow Bark Extract

Willow Bark extract – or Salix nigra extract – is high in salicin, a natural salicylic acid which helps skin cell turnover by exfoliating the skin, as well as dissolve dirt and impurities which may clog pores. Willow Bark extract is also high in tannins, phenolic acids and flavonoids, which help reduce the signs of ageing and keep skin looking firm. Find it in Purely Age-Defying Refining Treatment, Purity Specialist Treatment Mask and Radiant Skin Foaming Cleanser.

Cassia angustifolia Seed Polysaccharide

Also known as Senna Seed Polysaccharide, this natural active is a plant-derived form of hyaluronic acid, which is considered a powerhouse in skin care. The benefits of hyaluronic acid include its ability to keep skin moisturised, as well as improving skin elasticity. It occurs naturally in the body but like collagen and elastin, it decreases as we get older. The extract from these seeds forms a protective film on the skin that strongly binds water to provide intense moisturisation and reduce the signs of fine lines and wrinkles. Skin feels smoother and looks plumper. Find Cassia angustifolia Seed Polysaccharide in our Moisture Plus Rare Rose range.

Tremella fuciformis Polysaccharide

This rare extract is considered nature’s hyaluronic acid, holding up to 500 times its own weight of water and creating a natural, flexible film that restores dry skin to is optimal hydrated state, improving skin elasticity and promoting a healthy appearance. Tremella fuciformis is also known as ‘snow mushroom’ and looks like a white gelatinous flower. Find it in Nutri-Define Supreme Rejuvenating Serum.

Red Clover Flower Extract

Red Clover Flowers are grown on the Jurlique Farm and its extract has been scientifically proven to enhance the hydrating role of hyaluronic acid and smooth out the appearance of lines and wrinkles in our Herbal Recovery Signature Serum. You’ll also find Red Clover extract (or Trifolium pratense extract) in Purely Age-Defying Refining Treatment.