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Positivity to the mind is what luminosity is to your skin: both can boost your confidence and make you glow from the inside out. Our latest innovation in brightening skincare is designed to help you jumpstart or renew that glow, but how does it work exactly? Let’s find out how natures prowess combined with skin science led to the creation of our brightening elixir.

Understanding Hyperpigmentation:

First, let's understand what hyperpigmentation is. Hyperpigmentation is a natural defence mechanism against the harmful effects of UV light. Prolonged exposure to UV radiation triggers melanocytes (cells in the skin) to produce more melanin in an effort to shield the skin from damage. Unfortunately, this excess melanin production can lead to pigmentation and skin discolouration.

The Science Behind Brightening:

The amount and distribution of melanin in the skin contribute to its colour. When there is an overproduction or uneven distribution of melanin, hyperpigmentation, dark spots, and other forms of discolouration can occur.

Behind every bottle: Our Brightening products contain a plethora of potent, Australian farm-grown botanicals and vitamins that have been clinically proven to deliver excellent brightening results. Specifically, the serum incorporates farm-grown Daisy and Licorice extracts which are clinically proven to reduce dark spots and hyperpigmentation *. helping to restore an even complexion** with a natural and healthy glow.

From seed to skin: Our unwavering commitment to working in harmony with nature, adhering to biodynamic^ farming practices allow us to capture nature’s beauty-enhancing properties at its highest potency.

Drawing from our expertise in science-based skincare and access to farm-grown botanicals, we are able to craft a brightening range that is efficacious, promising you an unparalleled, vibrant glow.

Experience the new brightening range to discover your most radiant self.


*Based on an in vitro study conducted by POLA Chemicals.
*** Based on a clinical evaluation of 30 subjects, twice daily application for 4 weeks.
^ Certified biodynamic by the National Association for Sustainable Agriculture, Australia. Jurlique’s products and farm are not certified by or affiliated with Demeter® USA or Demeter International.